PPC Agency and Google Ads Management

Compelling ad copy is vital to a well-performing ad. Most professionals agree that the best Google text ads include a relevant keyword, a unique selling proposition, and a compelling call to action. When it comes to display ads, the graphic or image needs to be engaging, captivating, and in line with your brand. At GrowME, we follow all best practices, but our ads are anything but cookie-cutter. We build every campaign from scratch to ensure the text adequately highlights the best parts of your business. 

Remarketing often referred to as retargeting, is a marketing effort that involves advertising to customers who have previously visited your site or completed and/or completed a specific action. Remarketing is your second chance to retain a customer that didn’t convert the first time. It keeps your brand top of mind and provides multiple touch points as most customers require more than one interaction with a brand or company before making a purchase. Remarketing ads don’t make sense for every industry, but you can talk to our team if they make sense for you.

A/B testing, or split testing, is when two versions of an ad, landing page or other variable are created and launched simultaneously. The performance of each is carefully analyzed to determine which variation produces better metrics. A is often considered to be the ‘control’ while B is the variation. The version that results in more clicks or conversions should be adopted long-term.

While different, there is still a connection between Google ads and SEO. As discussed, most ads are targeted based on intent, while others focus on interest. It’s a no-brainer to go after customers searching for your main keywords, but how do you weed out users with less-relevant searches and ensure your ad dollars are spent where it matters? That’s where negative keywords come in. They can be added to your search campaign to prevent your ad from showing up for those terms. Business names are a common negative keyword. Why waste precious ad budget on a phrase you likely show up for organically?

Your daily ad budget depends on the competitiveness of your keywords, your location, and the type of campaign you’re running. For the most part, we recommend a starting budget of $10-$20 per day.

We recommend different campaigns based on your budget, industry, and marketing goals. We keep up with the latest trends and advancements so we can ensure we’re running the campaign that will work best for your business.

Performance max campaigns are relatively new to Google. This ad type utilizes the entire Google network, including YouTube, The Google Display Network, SERPs, Gmail, and Maps. Performance max ads can help you reach new audiences and drive better overall performance. Because Google automates the delivery of these ads, the process is more streamlined but can still be customized based on preferences and performance.

Google ads have a high ROI compared to other marketing strategies. We look at a few different metrics when analyzing the overall effectiveness of the campaign, including:

• Cost Per Conversion
• Quality Score
• Cost Per Click
• Click-Through-Rate
• Total Impressions
• Total Clicks
• Total Conversions

We carefully monitor all metrics to determine if any aspect of your ad needs to be refreshed or revised. We also offer transparent reporting so you can review the data for yourself.